Behind the Curtain - Marketing, Unmasked
Behind the Curtain is a biweekly podcast featuring a rotating panel of marketing experts from Oz Marketing who pull back the curtain on the ideas, strategies, and trends shaping modern marketing.
From advertising and branding to AI, analytics, customer retention, and emerging technology, each episode explores what's working, what's fading, and what business owners can do about it. The conversations are candid, practical, and grounded in real-world experience.
Whether you're leading a company, managing a marketing budget, or just trying to grow your business, you'll leave each episode with a clearer understanding of marketing and actionable ideas you can put to work immediately.
Listen on:
Episodes
Jun 10, 2026
Jun 10, 2026
32 min
Tim Genovesi hosts Behind the Curtain with guests Luke Draper, Shane Adair, and Jonathan Puri to cut through the noise and reveal which marketing tactics still work: first‑party data, personalized email, founder‑led creative, targeted video, and smart AI use.
They share practical advice: clean and centralize customer data, optimize the post‑click experience and processes before increasing ad spend, and use AI intentionally as an assistant—not a replacement—to amplify creativity and efficiency.